TRADE MARKETING

Attracting the attention of new and existing customers is an integral part of a growing brand. Especially in the OTC healthcare and personal care categories, it’s important that we have the best shelf standout and strong cut-through in the category.

At Ceuta Healthcare we look at the best mechanics by trade customers that suit your brand and are appropriate to that customer. This tailored approach is mandatory in today’s marketplace as bricks and mortar, and online retailers fight for their share of category.

Trade marketing campaigns designed for your business

Our trade marketing services involve the creation and implementation of activities that target consumers, aligned to the strategies of your customers.

Using effective and carefully planned trade marketing techniques has the potential to push your business in the right direction. This strategic approach can help promote your products and services within the busy, ever-changing healthcare and pharmaceutical industry, educating prospective and existing customers to generate leads and in turn, drive up-sells and cross-sells. With the right trade marketing tools, you can expect to build brand recognition, all the while sustaining a positive reputation so that you can stand apart from the competition.

Driving your business to new heights

At Ceuta Healthcare, we’re experts at what we do. Our team is perfectly placed to work alongside you to plan and implement effective and innovative trade marketing campaigns that have been specially designed for your brand in a specific channel or with a specific customer.

These range from on-shelf discounts, to permanent and semi-permanent merchandising, tagged advertising, in-store magazines, window displays, online impact through brand content and web banners, and education of healthcare professionals who go on to recommend your product. These are just some of the activities we carry out.

With a wealth of experience managing brands here in the UK, within Europe and across the globe, our trade marketing services can help bolster your brand, increase your sales and ultimately, drive your business to new heights.